iii. CONNECT TO PLACE – CONNECT TO EACH OTHER
Everything you’ve ever seen, done, or felt has occurred somewhere. Where matters. Place provides the social fabric upon which we can all connect. It is where history was forged and culture was formed. Yet, for decades, digital has sought to make experiences in the world more appealing through a screen rather than actually being “there.”
There is nothing more powerful than connecting with a place and engaging all of your senses, triggering memories and emotions. Activating your senses while on-location is unavoidable provided the technology is built to fade into the background. That’s why we focused heavily on audio, a wonderful tool to convey information while freeing the rest of the body to experience a place.
When we activate all our senses, when we understand the connection we and our friends and community members have to a place, when we have an opportunity to visit the very place someone else has, and for a moment, experience it like they may have, we no longer follow – we connect.